Biotherm Aquapower

I directed an advert for Biotherm Aquapower (moisturising cream for men) focussing on the importance of taking care of your skin and the effect a healthy appearance can have on your daily life. The advert was targeted online (Instagram & Facebook) towards middle-aged men and was used in an international campaign for The Netherlands, Belgium, France and Luxembourg.

Role: Director
Agency: Wayne Parker Kent
Client: L’Oréal – Biotherm
Date of production: June 2018